🔥 50% OFF SALE CAMPAIGN

Video Ad Campaign Strategy

Ready-to-produce video ad scripts and a multi-platform rollout strategy to maximize the 50% off sale. Each script is optimized for its platform's format, audience, and algorithm.

Phase 1 — Awareness (Weeks 1-2)

  • →Launch YouTube pre-roll ads targeting 'cybersecurity certification', 'comptia security+', 'cissp study' search terms
  • →Deploy Facebook/Instagram Reels to lookalike audiences of cybersecurity professionals aged 22-40
  • →X video ads targeting followers of @Hacker0x01, @TryHackMe, @OffSecPT, @SANSInstitute
  • →Daily budget: $50/day per platform ($200/day total)

Phase 2 — Retargeting (Weeks 3-4)

  • →Retarget all video viewers with the 50% off offer across all platforms
  • →LinkedIn sponsored content aimed at CISOs and hiring managers for enterprise plans
  • →A/B test hook variations: 'certification trap' vs 'proof not paper' vs '4.8M jobs'
  • →Daily budget: $75/day per platform ($300/day total)

Phase 3 — Conversion (Weeks 5-6)

  • →Push urgency: countdown timer creative 'Sale ends soon'
  • →Testimonial-style video ads from early adopters (if available)
  • →Cross-platform retargeting pixel unified for maximum frequency
  • →Daily budget: $100/day per platform ($400/day total)

Ready-to-Produce Ad Scripts

YouTube Pre-Roll (15s)

Format:1920x1080 MP4
Duration:15 seconds
CTA:Start Training Today

Hook

"You have the certs. You still can't get hired."

Storyboard & Script

[0-3s] OPEN: A resume with 'Security+, CISSP' stamps slides onto screen. A big red 'REJECTED' stamp slams over it.

[3-7s] CUT: Fast montage — a hacker terminal, a SIEM dashboard lighting up, a blockchain credential verifying. Text overlay: 'Paper doesn't prove skills. Proof does.'

[7-12s] NARRATOR (V.O.): 'iSET+ gives you live infrastructure labs, autonomous red-team simulations, and blockchain-verified credentials. You walk into interviews with proof, not just paper.'

[12-15s] END CARD: iSET+ logo. '50% OFF — LIMITED TIME'. CTA button: 'Start Training Today'. URL: isetplus.com

Facebook / Instagram Reel (30s)

Format:1080x1920 Vertical MP4
Duration:30 seconds
CTA:Start Free Today

Hook

"73% of hiring managers skip paper-only candidates. Here's how to not be one of them."

Storyboard & Script

[0-5s] HOOK: Person staring at a rejection email, frustrated. Bold text: '73% of hiring managers skip paper-only candidates.'

[5-12s] PROBLEM: Quick cuts of certification exam cramming, flashcards, test centers. V.O.: 'You spent thousands on certs. But employers want proof you can actually do the job.'

[12-22s] SOLUTION: Screen recordings of iSET+ labs — SIEM dashboards, red-team simulations, blockchain credential minting. V.O.: 'iSET+ gives you live labs, real-world capstones, and blockchain-verified Proof-of-Hack credentials. You arrive at interviews with proof, not just paper.'

[22-27s] OFFER: Big bold '50% OFF' text with countdown animation. V.O.: 'Right now, get 50% off every plan.'

[27-30s] CTA: 'Link in bio. Start free today.' iSET+ logo + URL.

X / Twitter Video Ad (20s)

Format:1280x720 MP4
Duration:20 seconds
CTA:Join 500+ Professionals

Hook

"4.8 million cybersecurity jobs are empty. Not because no one's qualified — because no one can prove it."

Storyboard & Script

[0-4s] OPEN: Animated counter ticking up to 4,800,000. Text: 'Open cybersecurity jobs.' Counter freezes. Text: 'Not because no one's qualified. Because no one can PROVE it.'

[4-10s] SOLUTION: Split screen — left side shows a paper certificate, right side shows an iSET+ blockchain-verified credential with a green checkmark. V.O.: 'iSET+ replaces paper with proof. Live labs. Real capstones. Blockchain credentials.'

[10-16s] FEATURES: Rapid montage of elite tools — Cloud Digital Twin, Reverse Engineering Sandbox, AI Wargaming. Text overlays for each.

[16-20s] CTA: '50% OFF NOW'. iSET+ logo. 'Join 500+ professionals at isetplus.com'

LinkedIn Sponsored Video (30s)

Format:1920x1080 MP4
Duration:30 seconds
CTA:Hire Proof. Train Proof.

Hook

"Hiring managers: stop reading resumes. Start reading proof."

Storyboard & Script

[0-6s] OPEN: A hiring manager at a desk, flipping through resumes. V.O.: 'You've read 200 resumes this week. How many actually prove the candidate can do the job?'

[6-14s] PIVOT: Screen shows iSET+ candidate profile with verified lab completions, Proof-of-Hack tokens, and portfolio links. V.O.: 'iSET+ candidates arrive with blockchain-verified credentials, live SIEM capstone results, and employer-ready portfolios. Proof, not just paper.'

[14-22s] FOR TEAMS: Dashboard showing team progress, compliance auditing, and threat simulation results. V.O.: 'For teams: train your staff with custom threat scenarios and track every skill with immutable audit trails.'

[22-30s] CTA: '50% off all plans — limited time.' iSET+ logo. 'Hire proof. Train proof. isetplus.com/enterprise'

Production Guidelines

Visual Style

Dark navy background (#0a0a1a) with electric blue (#3b82f6) and neon green (#22c55e) accents. Use terminal/HUD overlays, code snippets, and blockchain verification animations.

Audio

Professional voiceover, confident and urgent tone. Background: dark synth/tech ambient, building intensity. Sound design: digital glitches, stamp impacts, notification chimes.

Text Overlays

Bold sans-serif (Space Grotesk). Large, high-contrast. Keep on screen 2-3 seconds max. Never cover more than 30% of frame.

Branding

iSET+ logo on end card for final 3 seconds. Always include URL. Use the 50% OFF badge in the final frame.

Note: These scripts are ready for production. To publish the finished videos to social platforms, you'll need to upload them manually through each platform's ad manager (YouTube Ads, Meta Ads Manager, X Ads, LinkedIn Campaign Manager).